Da'as only means "knowledge," but as everyone knows, there are many levels of knowledge. Since knowledge is the basis of all we are and do, it is really important to know what you know, how you know it, and if it is "good" or "bad" knowledge. Then you can go the next crucial stage of turning your knowledge into Da'as, giving you wisdom and a higher purpose in life...and at the End of Days, the necessary perspective to survive what is destined to occur.